I’m not the best at keeping up on showing examples of my commercial work. It seems like they get made, then it’s off to the next video project, with little thought of using them for my own promotional purposes. For those of you coming here to check out examples of commercials that I’ve done, here are a few. I’ve been doing all the commercials for Curtis Lumber (18+ locations in NY and Vermont) for the past several years. First up is two testimonial spots (actual customer interview and comments, not scripted at all) one for Kitchen Design and one for Deck Design that features a video jib or boom. Then a spot that is scripted about hardwood flooring with their spokesperson. She’s wonderful actress from the Albany region, Rachel Jenack. The fourth is an example of a scripted commercial from actual contractors, each reading a line that connects to the next to form a completed thought.
Next is a fun little spot for Pro-Care Hearing. We wanted to make a hearing aide commercial but didnt want it to be doom and gloom and talk about what people can no longer hear but instead be positive by having people say what they LOVE to hear!
Finally here is a spot I wrote, produced and shot and edited for RotoRooter in Plattsburgh. I worked with Charley Tagliarino of Growtrends in Plattsburgh. He lined up all the talent. You may recognize one guy in this and the ProCare hearing spot!
I was contacted to do some TV commercials for Schrader & Co. recently. They had seen my work for the Parade of Homes tour I shoot in the Capital Region and liked my style. They wanted to have a classy looking ad that represented what their company is all about. We discussed it and decided on doing some testimonial spots for them. Getting actual customers to talk about their experiences working with them. I live over two hours away from the locations for these shoots, so we decided to do them all in one marathon day of shooting! While busy, everything went off without a hitch and the interviews resulted in some great comments. It can be tricky to edit down a 10 minute or so interview to just :30! You have to have the company name in there, then tell the “story” of dealing with Schrader & Co. and have it all fit into a 30 second TV commercial.
Here are the three different spots, keeping the logo and theme music the same in each helps make them part of a campaign, instead of just three separate commercials.
It’s refreshing when you can work on a commercial that is intended to be “silly”. This commercial was produced by adworkshop. I did the shooting and the editing for it. They had the bear costume shipped in from China! We shot it out of sequence, doing the store shots first when they were less busy in the morning and then the river shot last in case the costume got ruined (which it didnt, but did take a day or two to dry out)! There are several of these, each one has a humorous end tagline after the logo.
This is a TV commercial I shot and edited for adworkshop. They wrote and produced the spot for North Country Savings Bank. Like all their work, it’s very clever and fresh! It can be a challenge to work with kids but I must say this all went down without a hitch. I shot it with my C100 which I mounted on a jib arm to get it directly over their heads looking down on their drawings. Anne Rast and Kari Hoffman were the Producers and Directors on the commercial and lined up the kids, the location (LP Elementary School) and created the “drawings” in various stages of completion for the kids to color in!
I do alot of work for adworkshop in Lake Placid. They are simply a great group of people to work for! Their ideas for client spots and advertisements are always creative and very well planned. This is a commercial for Canton Potsdam Hospital who is their client. Anne Rast and Kari Hoffman did the storyboards, hired actors, and found the locations for each shot in this one. Our goal was to make a “national” quality spot for the client at a fraction of the cost of a big national ad! I’ve been told the client was very happy with the results of everyone’s hard efforts! For those who want to know the technical details, this was shot on the Canon C100 and I used a variety of lights for different scenes. The first shot was an arri incandescent kit, then it was mostly F&V LED Ring lights and reflectors for the outside shots. All footage was recorded to an ATOMOS NINJA 2 external recorder that records in ProRes format (a much higher bit rate then the internal codec of the C100).
I’ve been working with the Capital Region Builders and Remodelers Association in Albany, NY for a few years now. Mostly producing a TV commercial for them to highlight their PARADE OF HOMES tour each June. Visitors can tour a dozen or so homes over two weekends. This year they wanted me to shoot each home and produce a compilation tour video as well as break out each home/builder for their own separate video. The compilation one is below and I wanted to post it here as a sample of a home/real estate sales video. Nothing shows off a home better then moving video! My very wide angle lens (Tokina 11-16mm F-2.8) was used for the vast majority of this. It just covers more of the spaces in a single shots because it’s so wide! There is some barrel distortion with that wide a lens, but the benefits more then make up for it. Most of this is also shot with my Canon C100. The steadycam shots were done with a a Canon 7D on a Glidecam 200.
I do some local commercials for Time Warner cable from time to time. Usually it’s for the smaller establishments that want to get their message out but on a limited budget. This commercial for An Italian Affair in Massena, NY is a prime example of that. The owner Aaron clearly loves everything about his restaurant and wanted to promote it. I came up with the idea of the tired Mom, just getting home from work, and being met by the kids looking for dinner! To keep the costs down, I managed to talk my wife into being in it along with my son and his girlfriend. I also did the voice over for the rest of the commercial!
I utilized my new GoPro Hero 3 camera to get some unique angles. Its a small, 2×2 inch camera that you see snowboarders using strapped to their helmets as they fly down the mountain. Here I attached it to the pizza peel as it removes the pizza from the oven and into a box and also on the order the waitress is bringing to a table.
The food was all shot on a rotating table my Dad built a few years back for me using a chicken rotisserie motor! Food always looks better when it’s rotating.
We wanted to give off the vibe of a fun place to eat with great food. I think it worked with the help of all the great staff, great food and oh yeah….my understanding family!