Video/TV Production for almost 30 years!

Posts tagged “commercial

Rock this Place-Butcher Block Restaurant

Plattsburgh has many great eateries and bars now.  The downtown scene has exploded with a wide variety of options from Himalayan food to Greek, Mexican and other fine dinning. The place we tend to go to the most though is uptown on Rt 3.  The Butcher Block Restaurant!  It’s where my bowling league goes every Thursday night before we bowl and also where my wife and I dine often.

Last year they did a major renovation to their bar area and a few years earlier started an outside bar for the summer months.  I discussed doing a new video with the management to showcase the new look.  We originally discussed doing a simple “virtual tour” with my camera on a gimbal showing a walk through the place.  But that wasn’t going to show the “vibe” of the clientele too well.  Instead we did a couple nights of filming both inside and out.  Showing people having fun, showing the wait staff and some of the food and drink, even some of the live bands as well!

When it came time to edit, I was searching through the music that I have rights to use (copyright cleared) and found this awesome tune that is a mix of big band and EDM dance music!  I knew it would fit perfectly with the visuals I had captured.  Music always drives my edits and finding the right cut can be tough but when you do….it’s magic!

Check it out below…since the two days I uploaded it directly to facebook it has over 5K views and was shared by almost 80 people.  As close to viral as this small region gets!  The folks at Butcher Block are thrilled as many have come in saying they saw it.

Advertisements

More Cumberland 12 Movie Theater policy videos!

These are always fun to make!  This summer we made three new policy videos for our local movie theater.  These run before the movie and are a lighthearted way to remind people to not bring in food, be annoying with your cell phone etc.

My friend and colleague Todd Brunner and his family were again used as “the annoying ones”.  I also had many friends, neighbors and some theater employees help to fill out the crowd.  Everyone was trying to keep from laughing as Todd and his antics are quite hilarious!  The manager has said he has seen real results from the “Dick and Mary” spot we created last year, with fewer people talking on their phones during the movies.  That’s always great to hear!


More Commercial work

I’m not the best at keeping up on showing examples of my commercial work.  It seems like they get made, then it’s off to the next video project, with little thought of using them for my own promotional purposes.  For those of you coming here to check out examples of commercials that I’ve done, here are a few.  I’ve been doing all the commercials for Curtis Lumber (18+ locations in NY and Vermont) for the past several years.  First up is two testimonial spots (actual customer interview and comments, not scripted at all) one for Kitchen Design and one for Deck Design that features a video jib or boom.  Then a spot that is scripted about hardwood flooring with their spokesperson.  She’s wonderful actress from the Albany region, Rachel Jenack.  The fourth is an example of a scripted commercial from actual contractors, each reading a line that connects to the next to form a completed thought.

 

 

Next is a fun little spot for Pro-Care Hearing.  We wanted to make a hearing aide commercial but didnt want it to be doom and gloom and talk about what people can no longer hear but instead be positive by having people say what they LOVE to hear!

Finally here is a spot I wrote, produced and shot and edited for RotoRooter in Plattsburgh.  I worked with Charley Tagliarino of Growtrends in Plattsburgh.  He lined up all the talent.  You may recognize one guy in this and the ProCare hearing spot!


Schrader & Co. Construction Services TV Campaign

I was contacted to do some TV commercials for Schrader & Co. recently.  They had seen my work for the Parade of Homes tour I shoot in the Capital Region and liked my style.  They wanted to have a classy looking ad that represented what their company is all about.  We discussed it and decided on doing some testimonial spots for them.  Getting actual customers to talk about their experiences working with them.  I live over two hours away from the locations for these shoots, so we decided to do them all in one marathon day of shooting!  While busy, everything went off without a hitch and the interviews resulted in some great comments.  It can be tricky to edit down a 10 minute or so interview to just :30!  You have to have the company name in there, then tell the “story” of dealing with Schrader & Co. and have it all fit into a 30 second TV commercial.

Here are the three different spots, keeping the logo and theme music the same in each helps make them part of a campaign, instead of just three separate commercials.


Bear’s Den TV Commercial

It’s refreshing when you can work on a commercial that is intended to be “silly”.  This commercial was produced by adworkshop.  I did the shooting and the editing for it.  They had the bear costume shipped in from China!  We shot it out of sequence, doing the store shots first when they were less busy in the morning and then the river shot last in case the costume got ruined (which it didnt, but did take a day or two to dry out)!  There are several of these, each one has a humorous end tagline after the logo.

 


“Drawings” TV Commercial

This is a TV commercial I shot and edited for adworkshop.  They wrote and produced the spot for North Country Savings Bank.  Like all their work, it’s very clever and fresh!  It can be a challenge to work with kids but I must say this all went down without a hitch.  I shot it with my C100 which I mounted on a jib arm to get it directly over their heads looking down on their drawings.  Anne Rast and Kari Hoffman were the Producers and Directors on the commercial and lined up the kids, the location (LP Elementary School) and created the “drawings” in various stages of completion for the kids to color in!

 


“Sentences” TV spot for adworkshop

I do alot of work for adworkshop in Lake Placid.  They are simply a great group of people to work for!  Their ideas for client spots and advertisements are always creative and very well planned.  This is a commercial for Canton Potsdam Hospital who is their client.  Anne Rast and Kari Hoffman did the storyboards, hired actors, and found the locations for each shot in this one.  Our goal was to make a “national” quality spot for the client at a fraction of the cost of a big national ad!  I’ve been told the client was very happy with the results of everyone’s hard efforts!  For those who want to know the technical details, this was shot on the Canon C100 and I used a variety of lights for different scenes.  The first shot was an arri incandescent kit, then it was mostly F&V LED Ring lights and reflectors for the outside shots.  All footage was recorded to an ATOMOS NINJA 2 external recorder that records in ProRes format (a much higher bit rate then the internal codec of the C100).