These are always fun to make! This summer we made three new policy videos for our local movie theater. These run before the movie and are a lighthearted way to remind people to not bring in food, be annoying with your cell phone etc.
My friend and colleague Todd Brunner and his family were again used as “the annoying ones”. I also had many friends, neighbors and some theater employees help to fill out the crowd. Everyone was trying to keep from laughing as Todd and his antics are quite hilarious! The manager has said he has seen real results from the “Dick and Mary” spot we created last year, with fewer people talking on their phones during the movies. That’s always great to hear!
What’s it like to fly through the air at 80 miles an hour off a 120m tower on a pair of skis? It’s something I always wanted to know! The ski jumps in Lake Placid have always dominated the landscape since they were built for the 1980 Winter Olympic Games. I’ve been up to the top a few times covering corporate events up there, but was never fortunate enough to see it being used. The smaller 90m is used year around, but the 120m takes a lot of effort to get up and running and just one 45 degree day can melt the ramp surface. With the warming temperatures of the last decade or so of winter, it hasn’t been open…..until this year!
A friend of mine is a ski jumper and mentioned I should come get some shots of it in use. Luckily the technology of video has come so far so fast that there are now some new tools to show this sport in a way that wasnt possible just a couple years ago.
I just received my new DJI Inspire 1 aerial drone and its the perfect flying platform to get super stable shots! Couple that with the incredible GoPro action cameras and we were in business! I hope you enjoy the video, its the closest many of us will ever want to get to going off a massive ski hump like this!
It’s refreshing when you can work on a commercial that is intended to be “silly”. This commercial was produced by adworkshop. I did the shooting and the editing for it. They had the bear costume shipped in from China! We shot it out of sequence, doing the store shots first when they were less busy in the morning and then the river shot last in case the costume got ruined (which it didnt, but did take a day or two to dry out)! There are several of these, each one has a humorous end tagline after the logo.
This is a TV commercial I shot and edited for adworkshop. They wrote and produced the spot for North Country Savings Bank. Like all their work, it’s very clever and fresh! It can be a challenge to work with kids but I must say this all went down without a hitch. I shot it with my C100 which I mounted on a jib arm to get it directly over their heads looking down on their drawings. Anne Rast and Kari Hoffman were the Producers and Directors on the commercial and lined up the kids, the location (LP Elementary School) and created the “drawings” in various stages of completion for the kids to color in!
Sorry for the long delay in updating the website. I just get so busy and forget to add new stuff! Here is the next episode of PLANTS ARE COOL, TOO! We shot this the same time as we did Episode 4 in New Mexico. This is a different location and a different subject. We trekked into one of the most remote sections in all of the continental US to search for species of plants that have not been discovered yet! It was also incredibly hot! True desert heat of around 110 degrees + and NO SHADE!! The camera kept on ticking though. Check it out when you get 15 minutes to spare.
I shot and edited this video for adworkshop in Lake Placid. It’s a fun video showcasing the Summer Passport from whiteface.com. It was all shot in one day. Kudos to Kari Hoffman for putting together the tight schedule and lining up the “actors”. The song is very catchy and it’s licensed from audiojungle.net. I’ve been using them for a while now because you can license music for @$17 a song. Very reasonable and it’s quite good! I had heard this song on there and was waiting for the right project to use it on, I was excited to hear Kari say she thought it would work perfectly for this video.
I’ve always wondered what it would be like to jump off an Olympic size ski jump. Luckily, Kari’s husband Taylor is a ski jumper, so he and his buds took the gopro helmet strap up and did a few runs with it! Pretty cool stuff so make sure you make it to the 1:45 mark!
This video is a good example of using the right camera for the right job. Most was shot with my Canon C100, however, the GoPro 3 was used on the POV car shots, stuck to the outside of the Gondola and on the ski jumpers and luge/bobsled riders. I also used my Sony EX1 for the overcranked shots of the ski jumpers going slo-mo into the water. Each camera has it’s strengths, and you need them all to get the job done sometimes!