Video/TV Production for almost 30 years!

Posts tagged “Promotional video

Rock this Place-Butcher Block Restaurant

Plattsburgh has many great eateries and bars now.  The downtown scene has exploded with a wide variety of options from Himalayan food to Greek, Mexican and other fine dinning. The place we tend to go to the most though is uptown on Rt 3.  The Butcher Block Restaurant!  It’s where my bowling league goes every Thursday night before we bowl and also where my wife and I dine often.

Last year they did a major renovation to their bar area and a few years earlier started an outside bar for the summer months.  I discussed doing a new video with the management to showcase the new look.  We originally discussed doing a simple “virtual tour” with my camera on a gimbal showing a walk through the place.  But that wasn’t going to show the “vibe” of the clientele too well.  Instead we did a couple nights of filming both inside and out.  Showing people having fun, showing the wait staff and some of the food and drink, even some of the live bands as well!

When it came time to edit, I was searching through the music that I have rights to use (copyright cleared) and found this awesome tune that is a mix of big band and EDM dance music!  I knew it would fit perfectly with the visuals I had captured.  Music always drives my edits and finding the right cut can be tough but when you do….it’s magic!

Check it out below…since the two days I uploaded it directly to facebook it has over 5K views and was shared by almost 80 people.  As close to viral as this small region gets!  The folks at Butcher Block are thrilled as many have come in saying they saw it.

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The Stagecoach Inn – Lake Placid, NY

This is a promotional video I recently made for a beautiful Inn dating back to the early 1800’s. Decided to try and do it more “Documentary style”.  I actually shot the couples first visit and then at the end of the stay did an interview to capture their feelings about it. Was meant to be mostly from the female perspective. It really is selling unplugging, relaxing and reconnecting with a spouse as much as this particular place. That’s a little different than most promo videos but I think it worked overall.  It tells a story and that is more interesting I think than just having a narrator tell stats and scripted material about the property.  I also wanted it to be told mainly from the woman’s perspective, finding the song was a key part to giving me the idea on how to put this all together.

The owners of the Inn are friends of mine that I got to know by filming their wedding in lake Placid in 2010!  The couple visiting are also friends of mine that didn’t know the owners or had ever stayed at the Inn before.

Tech details:  Shot with the EOSHD Pro Color 3.0 Picture profile for the SONY A6500 and a SONY A6300 on a Zhiyun Crane gimbal. Also used a edlekrone motorized slider for several shots.