“Sentences” TV spot for adworkshop

I do alot of work for adworkshop in Lake Placid.  They are simply a great group of people to work for!  Their ideas for client spots and advertisements are always creative and very well planned.  This is a commercial for Canton Potsdam Hospital who is their client.  Anne Rast and Kari Hoffman did the storyboards, hired actors, and found the locations for each shot in this one.  Our goal was to make a “national” quality spot for the client at a fraction of the cost of a big national ad!  I’ve been told the client was very happy with the results of everyone’s hard efforts!  For those who want to know the technical details, this was shot on the Canon C100 and I used a variety of lights for different scenes.  The first shot was an arri incandescent kit, then it was mostly F&V LED Ring lights and reflectors for the outside shots.  All footage was recorded to an ATOMOS NINJA 2 external recorder that records in ProRes format (a much higher bit rate then the internal codec of the C100).