This is a video I worked on for adworkshop in Lake Placid (an advertising and marketing agency). They did all the concept and producing and directing, I was the videographer and editor. It’s nice to be a part of a team for projects like this one. It allows me to really focus on the shooting, and what is the best way to tell this story visually. I used a variety of cameras on it, my main camera the Canon C100 for the majority of it, but also set up a second camera for the interviews, the Canon 7D DSLR camera. I used the GoPro on a handheld gimble and the Inspire 1 for some aerial shots.
Editing is always a hidden craft, but it’s really driven by finding the right music. I usually piece the narrative together first (on this project from a script supplied by adworkshop), then find the right music to give it energy and convey the mood. That then drives all the edits of the cut away footage or Broll as we call it in the industry.
Check it out! Merrill L. Thomas Inc. is a great company and I am happy to get to know them better working on their video.
I was contacted to do some TV commercials for Schrader & Co. recently. They had seen my work for the Parade of Homes tour I shoot in the Capital Region and liked my style. They wanted to have a classy looking ad that represented what their company is all about. We discussed it and decided on doing some testimonial spots for them. Getting actual customers to talk about their experiences working with them. I live over two hours away from the locations for these shoots, so we decided to do them all in one marathon day of shooting! While busy, everything went off without a hitch and the interviews resulted in some great comments. It can be tricky to edit down a 10 minute or so interview to just :30! You have to have the company name in there, then tell the “story” of dealing with Schrader & Co. and have it all fit into a 30 second TV commercial.
Here are the three different spots, keeping the logo and theme music the same in each helps make them part of a campaign, instead of just three separate commercials.
This is a video that I worked on with Tim Kramer of Northway Productions. We actually did two videos for the Ronald McDonald House in Vermont. One was a volunteer training video and this one which is more of an image piece they could use to show people what they are all about. They (and we!) were very pleased with how it came out. I wanted to post it on my blog as an example of a company image video.
I shot and edited this video for adworkshop in Lake Placid. It’s a fun video showcasing the Summer Passport from whiteface.com. It was all shot in one day. Kudos to Kari Hoffman for putting together the tight schedule and lining up the “actors”. The song is very catchy and it’s licensed from audiojungle.net. I’ve been using them for a while now because you can license music for @$17 a song. Very reasonable and it’s quite good! I had heard this song on there and was waiting for the right project to use it on, I was excited to hear Kari say she thought it would work perfectly for this video.
I’ve always wondered what it would be like to jump off an Olympic size ski jump. Luckily, Kari’s husband Taylor is a ski jumper, so he and his buds took the gopro helmet strap up and did a few runs with it! Pretty cool stuff so make sure you make it to the 1:45 mark!
This video is a good example of using the right camera for the right job. Most was shot with my Canon C100, however, the GoPro 3 was used on the POV car shots, stuck to the outside of the Gondola and on the ski jumpers and luge/bobsled riders. I also used my Sony EX1 for the overcranked shots of the ski jumpers going slo-mo into the water. Each camera has it’s strengths, and you need them all to get the job done sometimes!
I’ve been working with the Capital Region Builders and Remodelers Association in Albany, NY for a few years now. Mostly producing a TV commercial for them to highlight their PARADE OF HOMES tour each June. Visitors can tour a dozen or so homes over two weekends. This year they wanted me to shoot each home and produce a compilation tour video as well as break out each home/builder for their own separate video. The compilation one is below and I wanted to post it here as a sample of a home/real estate sales video. Nothing shows off a home better then moving video! My very wide angle lens (Tokina 11-16mm F-2.8) was used for the vast majority of this. It just covers more of the spaces in a single shots because it’s so wide! There is some barrel distortion with that wide a lens, but the benefits more then make up for it. Most of this is also shot with my Canon C100. The steadycam shots were done with a a Canon 7D on a Glidecam 200.
Bluff Point Golf Resort is one of the oldest golf courses in America. It’s located on the shores of Lake Champlain, NY, near Plattsburgh. Last year the owner contacted me about shooting some footage to highlight some of the unique features they offer. Probably the main one is the lodging rentals right on the course. They have great “cabins” which may sound rustic to some but are actually quite cozy. There is also access to a private sand beach, horseshoe pits and more! This is an example of a video a client can put on their website by embedding it from YouTube at no cost. People love to watch video on websites now and there’s no better way to really get your message across then with video, narration and music all cut together into a 2-3 minute message!
Check out my Demo Reel for 2012! Its just a collection of some of my work from all areas of what I do. A little bit of everything thrown in with some cool music. If you are thinking of hiring me, this is a good place to start checking out what I do! Then click a category across the top of the page that is more in line of the type of video you are looking for and give me a call to discuss rates. Asking what a video costs is like saying “What does a car cost?” It all depends on the options! Are looking for a KIA, a basic model to get you where you need to go, or do you want a Lamborghini, something very high end that makes people say “Wow!”? Either way, call me and we can discuss it and figure out the best way forward. With over 20 years of doing this, from National TV shows to Weddings, I am confident I can help you get your project started on the right track!
A tour of SpencerARL in Plattsburgh, NY. Shot and edited by me and Co-Produced by Tim Kramer of Northway Productions.