I do some local commercials for Time Warner cable from time to time. Usually it’s for the smaller establishments that want to get their message out but on a limited budget. This commercial for An Italian Affair in Massena, NY is a prime example of that. The owner Aaron clearly loves everything about his restaurant and wanted to promote it. I came up with the idea of the tired Mom, just getting home from work, and being met by the kids looking for dinner! To keep the costs down, I managed to talk my wife into being in it along with my son and his girlfriend. I also did the voice over for the rest of the commercial!
I utilized my new GoPro Hero 3 camera to get some unique angles. Its a small, 2×2 inch camera that you see snowboarders using strapped to their helmets as they fly down the mountain. Here I attached it to the pizza peel as it removes the pizza from the oven and into a box and also on the order the waitress is bringing to a table.
The food was all shot on a rotating table my Dad built a few years back for me using a chicken rotisserie motor! Food always looks better when it’s rotating.
We wanted to give off the vibe of a fun place to eat with great food. I think it worked with the help of all the great staff, great food and oh yeah….my understanding family!