It’s refreshing when you can work on a commercial that is intended to be “silly”. This commercial was produced by adworkshop. I did the shooting and the editing for it. They had the bear costume shipped in from China! We shot it out of sequence, doing the store shots first when they were less busy in the morning and then the river shot last in case the costume got ruined (which it didnt, but did take a day or two to dry out)! There are several of these, each one has a humorous end tagline after the logo.
I do alot of work for adworkshop in Lake Placid. They are simply a great group of people to work for! Their ideas for client spots and advertisements are always creative and very well planned. This is a commercial for Canton Potsdam Hospital who is their client. Anne Rast and Kari Hoffman did the storyboards, hired actors, and found the locations for each shot in this one. Our goal was to make a “national” quality spot for the client at a fraction of the cost of a big national ad! I’ve been told the client was very happy with the results of everyone’s hard efforts! For those who want to know the technical details, this was shot on the Canon C100 and I used a variety of lights for different scenes. The first shot was an arri incandescent kit, then it was mostly F&V LED Ring lights and reflectors for the outside shots. All footage was recorded to an ATOMOS NINJA 2 external recorder that records in ProRes format (a much higher bit rate then the internal codec of the C100).