I’ve been doing some new commercials for Curtis Lumber. Their headquarters are near Balston Spa, NY. We have been working with the wonderful Rachel Jenack as their spokesperson. We are moving fast on many of these shoots and locations, hoping to get a take in before a cloud comes over or a truck goes by and Rachel usually nails it in one take every time! Here are a few of our recent spots that air in the Capital Region of NY as well as Upstate NY and Vermont.
I was contacted to do some TV commercials for Schrader & Co. recently. They had seen my work for the Parade of Homes tour I shoot in the Capital Region and liked my style. They wanted to have a classy looking ad that represented what their company is all about. We discussed it and decided on doing some testimonial spots for them. Getting actual customers to talk about their experiences working with them. I live over two hours away from the locations for these shoots, so we decided to do them all in one marathon day of shooting! While busy, everything went off without a hitch and the interviews resulted in some great comments. It can be tricky to edit down a 10 minute or so interview to just :30! You have to have the company name in there, then tell the “story” of dealing with Schrader & Co. and have it all fit into a 30 second TV commercial.
Here are the three different spots, keeping the logo and theme music the same in each helps make them part of a campaign, instead of just three separate commercials.
It’s refreshing when you can work on a commercial that is intended to be “silly”. This commercial was produced by adworkshop. I did the shooting and the editing for it. They had the bear costume shipped in from China! We shot it out of sequence, doing the store shots first when they were less busy in the morning and then the river shot last in case the costume got ruined (which it didnt, but did take a day or two to dry out)! There are several of these, each one has a humorous end tagline after the logo.
This is a TV commercial I shot and edited for adworkshop. They wrote and produced the spot for North Country Savings Bank. Like all their work, it’s very clever and fresh! It can be a challenge to work with kids but I must say this all went down without a hitch. I shot it with my C100 which I mounted on a jib arm to get it directly over their heads looking down on their drawings. Anne Rast and Kari Hoffman were the Producers and Directors on the commercial and lined up the kids, the location (LP Elementary School) and created the “drawings” in various stages of completion for the kids to color in!
This is a video that I worked on with Tim Kramer of Northway Productions. We actually did two videos for the Ronald McDonald House in Vermont. One was a volunteer training video and this one which is more of an image piece they could use to show people what they are all about. They (and we!) were very pleased with how it came out. I wanted to post it on my blog as an example of a company image video.
I do some local commercials for Time Warner cable from time to time. Usually it’s for the smaller establishments that want to get their message out but on a limited budget. This commercial for An Italian Affair in Massena, NY is a prime example of that. The owner Aaron clearly loves everything about his restaurant and wanted to promote it. I came up with the idea of the tired Mom, just getting home from work, and being met by the kids looking for dinner! To keep the costs down, I managed to talk my wife into being in it along with my son and his girlfriend. I also did the voice over for the rest of the commercial!
I utilized my new GoPro Hero 3 camera to get some unique angles. Its a small, 2×2 inch camera that you see snowboarders using strapped to their helmets as they fly down the mountain. Here I attached it to the pizza peel as it removes the pizza from the oven and into a box and also on the order the waitress is bringing to a table.
The food was all shot on a rotating table my Dad built a few years back for me using a chicken rotisserie motor! Food always looks better when it’s rotating.
We wanted to give off the vibe of a fun place to eat with great food. I think it worked with the help of all the great staff, great food and oh yeah….my understanding family!
This TV ad features the wonderfully talented Aengus Andrew! He was in a spot we did last year called “Boo Boo” and did such a great job that we wanted to use him again. He has no formal acting training but really loves doing it and comes across very natural on camera. I Co-Produced, shot and edited the spot, Tim Kramer Co-Produced and ran audio and Alice Hyde’s Cathlyn Lamitie was also Co-Producer. We shot this all on the Canon 7D with separate audio recorded on a Zoom H4N and synced in post on FCP-X.