This is a video I worked on for adworkshop in Lake Placid (an advertising and marketing agency). They did all the concept and producing and directing, I was the videographer and editor. It’s nice to be a part of a team for projects like this one. It allows me to really focus on the shooting, and what is the best way to tell this story visually. I used a variety of cameras on it, my main camera the Canon C100 for the majority of it, but also set up a second camera for the interviews, the Canon 7D DSLR camera. I used the GoPro on a handheld gimble and the Inspire 1 for some aerial shots.
Editing is always a hidden craft, but it’s really driven by finding the right music. I usually piece the narrative together first (on this project from a script supplied by adworkshop), then find the right music to give it energy and convey the mood. That then drives all the edits of the cut away footage or Broll as we call it in the industry.
Check it out! Merrill L. Thomas Inc. is a great company and I am happy to get to know them better working on their video.
I’ve been shooting more and more stills with my DSLR Canon 7D lately. It started with getting Lightroom and Photoshop leased for $10 a month. I really needed Photoshop for the Charles Steinmetz documentary I was editing to clean up all the old archive photos. Once I had the programs, I started watching online tutorials (can never stop learning) and was intrigued by what these two programs could do. I never shot much in the RAW format, I found the files too big and the workflow too cumbersome, but with the new software, the image possibilities were to enticing not to give it a try! What RAW does is basically record on your CF card the exact data that is hitting your cameras sensor. This allows you to change almost any setting after the fact! You can adjust color balance, exposure, sharpness, bring back detail in the white parts, pull up detail in the shadows etc… It basically allows near complete tweak-ability after you get back from shooting.
In the past you had to expose for the highlights and let the rest go into darkness, or expose for the shadow areas and the highlights would get blown out, but now you can get both to be properly exposed by shooting in RAW and tweaking in Lightroom and Photoshop after the fact. Is it “cheating”? I guess in a way…however it allows me to present the image closer to how I saw it in the filed, which before was always a compromise. Some times I do “paint” the image up with some added highlights and shadow areas to give it interest that werent really like that in the original scene, but to me it’s almost a blend between painting with paints and photography. It’s an artistic interpretation that is opening up a whole new level of “fun” for me! Here are a few examples: Click on them for larger views!
I’ve been working with the Capital Region Builders and Remodelers Association in Albany, NY for a few years now. Mostly producing a TV commercial for them to highlight their PARADE OF HOMES tour each June. Visitors can tour a dozen or so homes over two weekends. This year they wanted me to shoot each home and produce a compilation tour video as well as break out each home/builder for their own separate video. The compilation one is below and I wanted to post it here as a sample of a home/real estate sales video. Nothing shows off a home better then moving video! My very wide angle lens (Tokina 11-16mm F-2.8) was used for the vast majority of this. It just covers more of the spaces in a single shots because it’s so wide! There is some barrel distortion with that wide a lens, but the benefits more then make up for it. Most of this is also shot with my Canon C100. The steadycam shots were done with a a Canon 7D on a Glidecam 200.
Here is the TV promo I made to promote the Public Television special I’ve been working on with Joanne Durfee at WMHT in Troy/Albany NY. She’s been the Producer/Writer and I’ve been the shooter/editor. We hope to have the show ready to air by late June 2013. It will probably air on all the PBS stations in NYS. This half hour show will highlight the completion of phase four on the restoration project to bring the Capitol back to it’s original splendor. It really is an AMAZING building that one should visit if in the Albany NY area.
I do some local commercials for Time Warner cable from time to time. Usually it’s for the smaller establishments that want to get their message out but on a limited budget. This commercial for An Italian Affair in Massena, NY is a prime example of that. The owner Aaron clearly loves everything about his restaurant and wanted to promote it. I came up with the idea of the tired Mom, just getting home from work, and being met by the kids looking for dinner! To keep the costs down, I managed to talk my wife into being in it along with my son and his girlfriend. I also did the voice over for the rest of the commercial!
I utilized my new GoPro Hero 3 camera to get some unique angles. Its a small, 2×2 inch camera that you see snowboarders using strapped to their helmets as they fly down the mountain. Here I attached it to the pizza peel as it removes the pizza from the oven and into a box and also on the order the waitress is bringing to a table.
The food was all shot on a rotating table my Dad built a few years back for me using a chicken rotisserie motor! Food always looks better when it’s rotating.
We wanted to give off the vibe of a fun place to eat with great food. I think it worked with the help of all the great staff, great food and oh yeah….my understanding family!
Bluff Point Golf Resort is one of the oldest golf courses in America. It’s located on the shores of Lake Champlain, NY, near Plattsburgh. Last year the owner contacted me about shooting some footage to highlight some of the unique features they offer. Probably the main one is the lodging rentals right on the course. They have great “cabins” which may sound rustic to some but are actually quite cozy. There is also access to a private sand beach, horseshoe pits and more! This is an example of a video a client can put on their website by embedding it from YouTube at no cost. People love to watch video on websites now and there’s no better way to really get your message across then with video, narration and music all cut together into a 2-3 minute message!
This TV ad features the wonderfully talented Aengus Andrew! He was in a spot we did last year called “Boo Boo” and did such a great job that we wanted to use him again. He has no formal acting training but really loves doing it and comes across very natural on camera. I Co-Produced, shot and edited the spot, Tim Kramer Co-Produced and ran audio and Alice Hyde’s Cathlyn Lamitie was also Co-Producer. We shot this all on the Canon 7D with separate audio recorded on a Zoom H4N and synced in post on FCP-X.