I was contacted to do some TV commercials for Schrader & Co. recently. They had seen my work for the Parade of Homes tour I shoot in the Capital Region and liked my style. They wanted to have a classy looking ad that represented what their company is all about. We discussed it and decided on doing some testimonial spots for them. Getting actual customers to talk about their experiences working with them. I live over two hours away from the locations for these shoots, so we decided to do them all in one marathon day of shooting! While busy, everything went off without a hitch and the interviews resulted in some great comments. It can be tricky to edit down a 10 minute or so interview to just :30! You have to have the company name in there, then tell the “story” of dealing with Schrader & Co. and have it all fit into a 30 second TV commercial.
Here are the three different spots, keeping the logo and theme music the same in each helps make them part of a campaign, instead of just three separate commercials.
I’ve been working with the Capital Region Builders and Remodelers Association in Albany, NY for a few years now. Mostly producing a TV commercial for them to highlight their PARADE OF HOMES tour each June. Visitors can tour a dozen or so homes over two weekends. This year they wanted me to shoot each home and produce a compilation tour video as well as break out each home/builder for their own separate video. The compilation one is below and I wanted to post it here as a sample of a home/real estate sales video. Nothing shows off a home better then moving video! My very wide angle lens (Tokina 11-16mm F-2.8) was used for the vast majority of this. It just covers more of the spaces in a single shots because it’s so wide! There is some barrel distortion with that wide a lens, but the benefits more then make up for it. Most of this is also shot with my Canon C100. The steadycam shots were done with a a Canon 7D on a Glidecam 200.
Here is the TV promo I made to promote the Public Television special I’ve been working on with Joanne Durfee at WMHT in Troy/Albany NY. She’s been the Producer/Writer and I’ve been the shooter/editor. We hope to have the show ready to air by late June 2013. It will probably air on all the PBS stations in NYS. This half hour show will highlight the completion of phase four on the restoration project to bring the Capitol back to it’s original splendor. It really is an AMAZING building that one should visit if in the Albany NY area.