Last summer I had the pleasure to work on this series of videos for Northern Adirondack Board of Realtors. It was also a chance to work with my former colleague Kari Hoffman, who was the Producer on these. The idea was to highlight what select towns in the region are like to live and work in for potential home buyers. We shot the vast majority of it, but some select shots were supplied by ROOST. Kari did the rough editing in FCPX to flesh out the story lines, then I did the final edits by adding music and effects, B-roll and all graphics etc.
Nothing I like better than making a promotional video for a small company doing great things! Grace Guitarz is just such a company. It consists of two people (and their dog Bullock) making world class guitars.
Tom and Tracy are some of the nicest folks you could ever hope to meet. They converted their old garage into a wrokshop and formed GRACE GUITARZ. Their work is impeccable and if you get some time check out their website for some more information and high resolution to their work.
This was filmed over almost 8 months of time, thus the winter and summer footage in the same short video! Sometimes it just takes a while to make it come out just right. We were waiting for one of their house concerts in the summer to really show that they eat, sleep and breathe music!
For those who are into production details, I used my Canon C100 for the interviews shooting in Clog profile. Then I used my Sony A6300 shooting at 120fps for the broll. This allows for those super slow motion shots seen throughout the film. I think slow motion is sometimes overused lately. However, I felt it really showed the detail and craftsmanship of what they were doing. I noticed things when playing it back in slow motion that I just didnt catch in real time. The bits of dust coming off the sanding block, the particles floating in the air during the cutting of the wood… all microscopic details that show when you can alter time!
It was back on the road this summer to shoot a couple more episodes of our plant show! This time we went to the central part of Pennsylvania. These are always so much fun to make. It’s a chance for myself, fellow producer Tim Kramer and host/producer Chris Martine to get back together. We all used to live in the same area when we started this series, but now Chris and Tim have moved away. Getting to see them and make these programs is like getting the “band” back together again!
Here is Chris’s explanation of what this video is about from YouTube:
“Many off-roaders think conservationists are all “tree-huggers”… and many conservationists think off-roaders are all “tree-killers.” But somewhere in between there is a sweet spot where forests are appreciated and cared for. In the case of the Anthracite Outdoor Adventure Area (AOAA), that sweet spot might even help to reinvigorate a local economy.”
We met some fantastic people making this one including a kindred spirit in Lance Schwartz who makes his own videos for ATV Rider magazine! He is in the video and was loads of help, and fast became a good friend!
Animals may get all the love on TV but……Plants are cool, too!
Had some time this summer to shoot some timelapse cloud formations in the Adirondack Mountains. All the original footage is shot in 4k, but I edited it in an HD timeline so i could add some pans and zooms without losing any quality. I didnt use an intervalometer to do this in still photo mode, (triggering a picture every few seconds) instead I just recorded for 10 minutes or so and then sped it up in post. I like this way as I can control the speed of the clouds better and it looks smoother to me when it’s all edited.
Been having the honor and pleasure of shooting some fantastic camps/homes in the Adirondacks that are for sale. My friend Nick Politi of Merril L. Thomas Inc. asked me to shoot some of them. The first two here were just set to music.
This third one however the owner agreed to be interviewed for a more documentary styled video.
I hope you enjoy them and if you decide to buy one from seeing it here first…I’d be more than happy to come stay and film some more! 🙂
These are always fun to make! This summer we made three new policy videos for our local movie theater. These run before the movie and are a lighthearted way to remind people to not bring in food, be annoying with your cell phone etc.
My friend and colleague Todd Brunner and his family were again used as “the annoying ones”. I also had many friends, neighbors and some theater employees help to fill out the crowd. Everyone was trying to keep from laughing as Todd and his antics are quite hilarious! The manager has said he has seen real results from the “Dick and Mary” spot we created last year, with fewer people talking on their phones during the movies. That’s always great to hear!
I’m not the best at keeping up on showing examples of my commercial work. It seems like they get made, then it’s off to the next video project, with little thought of using them for my own promotional purposes. For those of you coming here to check out examples of commercials that I’ve done, here are a few. I’ve been doing all the commercials for Curtis Lumber (18+ locations in NY and Vermont) for the past several years. First up is two testimonial spots (actual customer interview and comments, not scripted at all) one for Kitchen Design and one for Deck Design that features a video jib or boom. Then a spot that is scripted about hardwood flooring with their spokesperson. She’s wonderful actress from the Albany region, Rachel Jenack. The fourth is an example of a scripted commercial from actual contractors, each reading a line that connects to the next to form a completed thought.
Next is a fun little spot for Pro-Care Hearing. We wanted to make a hearing aide commercial but didnt want it to be doom and gloom and talk about what people can no longer hear but instead be positive by having people say what they LOVE to hear!
Finally here is a spot I wrote, produced and shot and edited for RotoRooter in Plattsburgh. I worked with Charley Tagliarino of Growtrends in Plattsburgh. He lined up all the talent. You may recognize one guy in this and the ProCare hearing spot!