Merrill L. Thomas Inc. – Company video

This is a video I worked on for adworkshop in Lake Placid (an advertising and marketing agency).  They did all the concept and producing and directing, I was the videographer and editor.  It’s nice to be a part of a team for projects like this one.  It allows me to really focus on the shooting, and what is the best way to tell this story visually.  I used a variety of cameras on it, my main camera the Canon C100 for the majority of it, but also set up a second camera for the interviews, the Canon 7D DSLR camera.  I used the GoPro on a handheld gimble and the Inspire 1 for some aerial shots.

Editing is always a hidden craft, but it’s really driven by finding the right music.  I usually piece the narrative together first (on this project from a script supplied by adworkshop), then find the right music to give it energy and convey the mood.  That then drives all the edits of the cut away footage or Broll as we call it in the industry.

Check it out!  Merrill L. Thomas Inc. is a great company and I am happy to get to know them better working on their video.