“Grace Guitarz” promo video

Nothing I like better than making a promotional video for a small company doing great things!  Grace Guitarz is just such a company.  It consists of two people (and their dog Bullock) making world class guitars.

Tom and Tracy are some of the nicest folks you could ever hope to meet.  They converted their old garage into a wrokshop and formed GRACE GUITARZ.  Their work is impeccable and if you get some time check out their website for some more information and high resolution to their work.

This was filmed over almost 8 months of time, thus the winter and summer footage in the same short video!  Sometimes it just takes a while to make it come out just right.  We were waiting for one of their house concerts in the summer to really show that they eat, sleep and breathe music!

For those who are into production details, I used my Canon C100 for the interviews shooting in Clog profile.  Then I used my Sony A6300 shooting at 120fps for the broll.  This allows for those super slow motion shots seen throughout the film.  I think slow motion is sometimes overused lately.  However, I felt it really showed the detail and craftsmanship of what they were doing.  I noticed things when playing it back in slow motion that I just didnt catch in real time.  The bits of dust coming off the sanding block, the particles floating in the air during the cutting of the wood… all microscopic details that show when you can alter time!