“Drawings” TV Commercial
This is a TV commercial I shot and edited for adworkshop. They wrote and produced the spot for North Country Savings Bank. Like all their work, it’s very clever and fresh! It can be a challenge to work with kids but I must say this all went down without a hitch. I shot it with my C100 which I mounted on a jib arm to get it directly over their heads looking down on their drawings. Anne Rast and Kari Hoffman were the Producers and Directors on the commercial and lined up the kids, the location (LP Elementary School) and created the “drawings” in various stages of completion for the kids to color in!
Their Last Days- A Canon C100 Nature Film
I love shooting fall scenics in the Adirondacks of Upstate New York! This year was a great one for color. I was only able to get out a couple times, but when I did the light was fantastic. This was all shot with my Canon C100 and recorded to a NINJA 2 external recorder. I sell stock footage online at Shutterstock.com so having all the clips already in ProRes is worth the hassle of setting up the external recorder. It also helps give better image quality for very highly detailed shots or shots with lots of motion. These are the ones where the AVCHD codec runs out of bits.
Specifics: Shot using a picture profile I cooked up that is a combination of some I found online and tweaked to my liking. Mostly based on the Wide DR setting. Color turned up some and adjusted for more red and contrast increased some, (black level and gamma adjustments). Further post color correction was done to get the most out of each shot.
Lenses: Canon 24-105 F4, Tokina 11-16mm F2.8, and most shots were with my Tamron 18-270 super zoom! I love that lens and while it isnt as sharp as the Canon, it gets you an incredible range.
Thanks for watching!
“Sentences” TV spot for adworkshop
I do alot of work for adworkshop in Lake Placid. They are simply a great group of people to work for! Their ideas for client spots and advertisements are always creative and very well planned. This is a commercial for Canton Potsdam Hospital who is their client. Anne Rast and Kari Hoffman did the storyboards, hired actors, and found the locations for each shot in this one. Our goal was to make a “national” quality spot for the client at a fraction of the cost of a big national ad! I’ve been told the client was very happy with the results of everyone’s hard efforts! For those who want to know the technical details, this was shot on the Canon C100 and I used a variety of lights for different scenes. The first shot was an arri incandescent kit, then it was mostly F&V LED Ring lights and reflectors for the outside shots. All footage was recorded to an ATOMOS NINJA 2 external recorder that records in ProRes format (a much higher bit rate then the internal codec of the C100).
Whiteface Lake Placid – Summer Passport video
I shot and edited this video for adworkshop in Lake Placid. It’s a fun video showcasing the Summer Passport from whiteface.com. It was all shot in one day. Kudos to Kari Hoffman for putting together the tight schedule and lining up the “actors”. The song is very catchy and it’s licensed from audiojungle.net. I’ve been using them for a while now because you can license music for @$17 a song. Very reasonable and it’s quite good! I had heard this song on there and was waiting for the right project to use it on, I was excited to hear Kari say she thought it would work perfectly for this video.
I’ve always wondered what it would be like to jump off an Olympic size ski jump. Luckily, Kari’s husband Taylor is a ski jumper, so he and his buds took the gopro helmet strap up and did a few runs with it! Pretty cool stuff so make sure you make it to the 1:45 mark!
This video is a good example of using the right camera for the right job. Most was shot with my Canon C100, however, the GoPro 3 was used on the POV car shots, stuck to the outside of the Gondola and on the ski jumpers and luge/bobsled riders. I also used my Sony EX1 for the overcranked shots of the ski jumpers going slo-mo into the water. Each camera has it’s strengths, and you need them all to get the job done sometimes!
Maryann & Andrew “Coming Soon” wedding preview (UPDATE-I’M NO LONGER DOING WEDDING VIDEOS)
I only shoot a couple weddings a year. (UPDATE 1/1/15- I have decided to no longer do any wedding videos, they are just too much work as described below). With my regular work of corporate videos, TV shows, and commercials, I just don’t have the time to do too many of these. Plus to be honest, they are probably the most stressful gigs to do!! There is no second takes. You can’t control the situation like with most shoots. Its purely capturing the events that unfold the best you can. And to do them to the level of what I like to work at, its downright exhausting! Most times its a 12 plus hour day. I shoot mostly with my new C100 camera. But during the actual ceremony, I set up 3 other cameras, one that my wife runs, and two locked off shots. This helps later when you edit to keep the shots cutting around to hold interest. On top of that is the audio to worry about! I use two wireless mics, one on the groom and one on the officiant. The bride is usually close enough to either of those two that I can pick her up audio up from them.
I start shooting around 9am for most weddings, getting the bride getting hair and makeup done. Then go over to the grooms location and get them getting ready, then back to brides place to get dress going on. I also do interviews during these times to use through out the video. I find you need some statements to give some kind of “story” and meaning to the finished video. Once I get that all done, it’s off to set up the four cameras and audio at the event location. I also try to get shots of people arriving, the nervousness of the groom etc…this is by far the most stressful time of the day! The clock is ticking and it can be a challenge to set up everything where you need to, get the camera settings correct for each location, find groom and officiant to put wireless mics on them, test those mics to the camera and still get shots of folks arriving! My wife is great and a big help at schlepping gear, but I need to do all the set ups because she doesn’t know much about cameras!
Once the ceremony is finished, I feel a bit relieved! The receptions have moments you have to capture, but I only use two cameras for most of that stuff. By the end of the night, I have over 80GB of camera footage to then sift through later on for the edit. This equates to about 6-7 hours of footage for an eventual 25-30 minute final video! Within two weeks, usually sooner, I edit one of these “Coming soon” preview trailers for the couple to show all their friends what the day was like. They usually post it on their facebook page. These little 3 minute videos can take up to 8 hours to edit! The actual video takes closer to 40 hours to edit! Now, you can begin to see why wedding videos can be expensive! It’s not your Uncle Louie in the back of the event with his handycam, these are full broadcast quality HD movies that could run on TV!
Sometimes I think “Is it too much that I’m doing for these?” “Do I REALLY need to be so fanatical about it all?” but in the long run, it’s a life event for the couple and it’s my job to make the video a treasured keepsake for them. Even more then photos, the video has the ability to REALLY capture the day. The sights, the locations, the sounds, the atmosphere, peoples voices…one bride lost her grandmother shortly after the video and said she was so thankful I got her talking on the video so she could always remember her voice! It’s these little moments in a video that can truly make all the effort worthwhile!
Maryann and Andrew were a wonderful couple to work with! So full of joy and passion that I knew right away this one would be special! The rainy summer decided to take a day off and the actual wedding day was just glorious! They picked the Whiteface Club and Resort in Lake Placid for their destination wedding (Andrews parents live there) and I can’t think of a prettier place to have an outdoor wedding.
Finally…a new camera!!
It’s been several years since I picked up a new camera. My last one was the Canon 7D, a DSLR that shoots video. It was all the craze about 3 years ago. DSLRs gave nice soft, out of focus backgrounds, the cameras were small and the lenses were plentiful. Along with those benefits were many “problems” that you had to deal with. There was no audio on the camera, you had to record the sound separately for an interview and sync them up later in editing. Fine lines tended to “bead” or shimmer. A nasty artifact called aliasing. If you needed to shoot a brick building or a shingled roof from a distance, look out! My 7D served me well, but I’ve been looking for another option for a while. It seemed a new camera was being released every month if not sooner so I waited until I could find one to suit all my needs.
The Canon C100 came out late last year and it fit almost every category of what I was looking for. It doesn’t shoot 4k resolution, but that is far off before it becomes a standard and everything else is just right on! I’ve only had it a few days but so far it is the hands down the best camera I have owed. The low light shooting abilities is simply mind blowing. It can capture images in such low light that you can barely make things out to the naked eye. Not only capture them, as many cameras can get you an image, but this one does it without falling into major grain and noise.
We went on a short camping trip this past weekend. It ended up raining for 3 straight days! But it did give me a chance to try out the camera and all it’s settings. I posted the clips in a short video below. Notice all the interior shots were done with available light! And the inside of that cabin was very dark. I’m still learning about the settings but this footage is very promising and I especially love how tack sharp it is when you want it to be.
<p><a href=”https://vimeo.com/67032306″>Let it Rain-A Canon EOS C100 test video</a> from <a href=”https://vimeo.com/user434753″>Paul Frederick</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
Plants are cool, too! Episode 3
Our latest episode of “Plants are cool, too!” is now online! This one was shot right up here in Upstate New York and features a plant called “Skunk Cabbage”. Our host Chris Martine visits Rachel Schultz to learn all about this amazing plant that can generate it’s own heat and smells like a “Zombie”! Find out how and why by clicking below.
An Italian Affair TV Commercial
I do some local commercials for Time Warner cable from time to time. Usually it’s for the smaller establishments that want to get their message out but on a limited budget. This commercial for An Italian Affair in Massena, NY is a prime example of that. The owner Aaron clearly loves everything about his restaurant and wanted to promote it. I came up with the idea of the tired Mom, just getting home from work, and being met by the kids looking for dinner! To keep the costs down, I managed to talk my wife into being in it along with my son and his girlfriend. I also did the voice over for the rest of the commercial!
I utilized my new GoPro Hero 3 camera to get some unique angles. Its a small, 2×2 inch camera that you see snowboarders using strapped to their helmets as they fly down the mountain. Here I attached it to the pizza peel as it removes the pizza from the oven and into a box and also on the order the waitress is bringing to a table. 
The food was all shot on a rotating table my Dad built a few years back for me using a chicken rotisserie motor! Food always looks better when it’s rotating.
We wanted to give off the vibe of a fun place to eat with great food. I think it worked with the help of all the great staff, great food and oh yeah….my understanding family!
Bluff Point Golf Resort 2013
Bluff Point Golf Resort is one of the oldest golf courses in America. It’s located on the shores of Lake Champlain, NY, near Plattsburgh. Last year the owner contacted me about shooting some footage to highlight some of the unique features they offer. Probably the main one is the lodging rentals right on the course. They have great “cabins” which may sound rustic to some but are actually quite cozy. There is also access to a private sand beach, horseshoe pits and more! This is an example of a video a client can put on their website by embedding it from YouTube at no cost. People love to watch video on websites now and there’s no better way to really get your message across then with video, narration and music all cut together into a 2-3 minute message!
Getting better with the DJI Phantom!
Here is some footage from the DJI Phantom quadcopter. If you check the earlier post, I crashed it on my second flight! Now I’m getting better flying it, and also learning how to get the smoothest video from it. Still a little way to go before I’m REALLY happy with it but it’s getting there. For those who are interested in the technical details here is what I’m doing:
1) Balance Props! Basically you put prop on a rod, and see what side is heaviest, then you sand that side down or add tape to the other one. Continue until they are perfectly balanced and can stay in a horizontal position on the rod.
2) I’m using a GoPro Hero 3 Black-1080 60p medium view with Protune mode on. (This uses a higher bit rate for less blocky footage).
3) In FCPX, import footage to a 30p timeline and slow clip to 50%.
4) Use FCPX stabilization feature (I forgot to on the one clip at 1:05-for an idea of what a non-stabilized shot looks like).
5) Fly in as straight a line as possible in ATTI mode.
I’m only looking for short smooth shots to use in my video productions. Not in capturing complete flights.
Still some warble, mostly in the sunny clips, I think it’s the GoPro3 making an adjustment to battle the brighter light. Either cranking up shutter speed internally or lowering ISO? Not sure but on a bright day some kind of ND would help.
It’s getting there!
TV Commercial-Alice Hyde Medical Center: Walk-In Clinic
This TV ad features the wonderfully talented Aengus Andrew! He was in a spot we did last year called “Boo Boo” and did such a great job that we wanted to use him again. He has no formal acting training but really loves doing it and comes across very natural on camera. I Co-Produced, shot and edited the spot, Tim Kramer Co-Produced and ran audio and Alice Hyde’s Cathlyn Lamitie was also Co-Producer. We shot this all on the Canon 7D with separate audio recorded on a Zoom H4N and synced in post on FCP-X.
Divine Discontent: Charles Proteus Steinmetz
This a teaser for a public television documentary on Charles Steinmetz. I’m Producing it with Bruce Carlin. Steinmetz was one of the greatest minds of the early twentieth century. He worked for GE and was considered the wizard of electricity! When you throw a light switch on, it’s largely due to him that you get power. He was a hunchback dwarf that barely made it into America. He was the one Einstein and Edison went to when they were stuck on problems, however he has been largely forgotten.
He was also an avid photographer, socialist, philosopher, and his story is quite simply amazing!
We are currently in the pre-production and fundraising stage.
Quest for the Magic Light
It’s all about the light! Photography and videography are, by their very nature, dependent on light hitting the sensor of the camera. That light can be soft and muted or bold and vibrant. I found both kinds while out shooting this years autumn colors in Northern New York. It was a spectacular year (2012), with many bold reds mixed in among the yellow and orange hues. Most of these clips are again from the Adirondack Mountain region of far upstate New York.
While I think you can’t beat bright blue skies and sunshine for the best Autumn shooting, I did go out on some misty, rainy days and found the light to be quite spectacular as well, but just in a different sort of way.
I’ve included both in this video, which features the music of Tim McMorris (“Translation”). His work can be found on AudioJungle.net. I just recently learned of this site and find the licensing fees to be priced right and plan to use more from there in the near future.
FInally I used the Canon 7D and my Sony XDCAM EX1 for the cameras, and my cobracrane jib and Konova slider for the moves.
Hannah’s Hope Fund 2012
Hannah’s Hope Fund is an organization some very dear friends of mine started when they discovered their daughter Hannah had a very rare, neurological disorder. I made a video for them right after they learned of it and this is the follow up four years after. What they have done is nothing short of a miracle. I really wanted to accomplish two things with this video, first, let people know what these ordinary people were able to achieve in just four years and two, help them raise awareness and ultimately…money.
I’ve often times wondered if I could have managed what they have done if put in the same circumstances. We all say we will do anything for our kids, but to actually go out and not only raise 3 million dollars, but sit on the doorsteps of finding a cure in such a short time, is well…mind boggling!
Please take some time to watch this incredible success story!
How to shoot from a boat!
This is a short video that shows how I shoot video from a boat including some sample shots! I like a flat bottom boat for minimal clearance under it (you can go to REAL shallow water), and also for setting a full size tripod on it, being able to smoothly pan is a big plus. I also shoot from a canoe but a flat bottom “John” boat works better as it’s less tippy. Use an electric motor driven off a deep cycle marine battery, this will add minimal vibration to the boat. Setting the bubble (keeping horizon straight) for the tripod is important and tricky as a slight shift in your body will change the horizontal level in the boat. You need to put your one arm back on the motor like you are running it, then adjust the bubble of the tripod to keep it level when you are shooting. If your arm isn’t back like you are steering it, then the level will be off when you DO move your arm back!
Pick a very calm day (no wind or waves) and use an external monitor.
Good luck!
TV Commercial-Bluff Point Golf Resort
This a TV spot I made for Bluff Point Golf Resort in Plattsburgh, NY. They are one of the oldest golf courses in the country! It’s very scenic being located right on the waters of Lake Champlain. It was a pleasure to work with the owner Paul Dame and his staff, as well as my niece Emily and her friend CJ who are seen in the cabin section! We are going to putting out an extended video for Youtube soon that explains the cottage rentals and golf course in more detail!
Summoning of the Muse
Here’s a spot I put together to show some new clips. I recently went to Vermont and shot a bunch of covered bridges, old barns etc., most are for my stock footage company www.shutterstock.com, but I thought I would put a bunch of them together in their own video and post it to Vimeo. Believe it or not, by posting videos on there, I get quite a few requests for footage from people searching there for clips now. I always liked this song by DEAD CAN DANCE and thought it might work with some of these clips. The lead singer Lisa Gerard has such a haunting voice…I’ve been hooked on her since hearing her sing “Host of Seraphim” in Baraka.
TV Commercial with some special effects!
This is a commercial I shot and edited for adworkshop. The client was Canton Potsdam Hospital. It was a fun one to work on. I was going to be shooting it and doing the editing. There was some special effects for this one, beyond what we normally do, so I did some test shots in my yard with my son to figure out how to do it. We wanted a jogger to be jogging in slow motion while everyone else was running full speed. At first we thought having him run against a green screen would work, then we could composite him in and then slow down the footage, but then the realities of painting a treadmill chroma key green and how realistic it would look began to sink in! Plus the shot he was to go against would have to moving at his slo mo speed, meaning a dolly or truck shot. To avoid this he needed to be coming directly at the camera.
After some test shots, I figured out that if the camera is stationary, then you can shoot multiple passes and then just mask out certain things (the guy jogging) and it would all look seamless. With the camera locked off on the ground level shot, we had the guy jog towards us, I shot this in overcrank mode (60 FPS instead of the usual 30FPS), so the slo mo would look better/smoother after when played back at 30FPS. Then once he ran by, we positioned the other runners to run on each side of where he was, when it came time to edit, I masked out a box around him and put it over the background runners shot! Since the camera didn’t move, it looked seamless! For the next shot to freeze him, I took a freeze frame, cut out around him (And his shadow!) and put that over the same composition of others running by, again, don’t move the camera and it’ll work! What really sells it is the foreground runners, which I shot over a chromakey on location. Just frame up the chroma key in bright sun, then have some runners run through the shot! The blur is perfect, and all you need to do is composite them on top of the other two layers!
Check it out below!
My Demo Reel 2012
Check out my Demo Reel for 2012! Its just a collection of some of my work from all areas of what I do. A little bit of everything thrown in with some cool music. If you are thinking of hiring me, this is a good place to start checking out what I do! Then click a category across the top of the page that is more in line of the type of video you are looking for and give me a call to discuss rates. Asking what a video costs is like saying “What does a car cost?” It all depends on the options! Are looking for a KIA, a basic model to get you where you need to go, or do you want a Lamborghini, something very high end that makes people say “Wow!”? Either way, call me and we can discuss it and figure out the best way forward. With over 20 years of doing this, from National TV shows to Weddings, I am confident I can help you get your project started on the right track!
Return to Moose Pond
UPDATE June 2012: This was chosen as one of the five short films to be shown at the Lake Placid Film Forum!!
I usually do non-narrative short films. This one is different! My wife, son and I love to go wilderness camping. Where you canoe in with a tent, food and all you need to a remote site. The last several years we have not found the time to go, however our son is getting older and soon won’t be able to go with us, so we made sure to get away the summer of 2011.
It was a special trip and one that I felt needed some narration to explain how I was feeling about it all. Most of the music is by a friend of mine, Scott B. Adams from the CD “Listening to the Adirondacks”. Check him out on iTunes!
I hope you enjoy what is surely my most personal film to date.
On the technical side, I used a SONY EX1 and a Canon 7D along with a Konova slider. Only had room in the canoe for a real junky tripod, hence not much panning or tilting! I shot the 7D footage with the Technicolor cinestyle preset and graded with Magic Bullet Looks.
Let me know what you think of this departure from my normal videos!
Silent Winter
Winter can be so still and quiet! Had some time to kill the other day so I shot this video, what struck me most was the stillness of the afternoon. I went back to Pt. AuRoche State Park in Upstate New York to shoot this. Same location as my Winter Solstice piece, but the same place can sure look different depending on the light.
I also finally got Magic Bullet Looks. Used it to add the vignette and to color correct these shots. Used it even more toward the end to add the soft warm glow to the footage. It’s a powerful tool but I see it overused alot. I’ll try not to do that even though it is quite fun to play around with the look of your footage. To me it’s all about enhancing the mood you are trying to convey.
Music is by Bill Douglas “Earth Prayer” from Hearts of Space records.
Stay warm! Spring is coming….so they say!
Technicolor Dreams
WARNING: This is a post for those who like to know the technical side of things!!! If you are not interested in that, just scroll down and hit “play”!!
This is a video I made to test the Technicolor Cinestyle preset for my Canon 7D. It basically is a free download for Canon DSLRs that greatly opens up the shadow areas of the image. The picture as shot will look very washed out, (MANY examples of uncorrected technicolor cine footage on VIMEO) so it needs to be color corrected in post production to dial in the correct black and white and color saturation settings. But once you do…..WOW! It adds more dynamic range to the image, and it doesn’t have that DSLR, super contrasted look as much. I also feel the moire is reduced quite a bit!
To really test things out, I shot what I consider a contrast range torture test! A mountain stream on a bright sunny day, with lots of dappled light. Bright, bright highlights and deep, dark shadows!
I then transcoded all the footage into ProRes LT, imported and edited in Final Cut Pro and then used Magic Bullet Looks to color grade all the shots. Basically I used lift/gamma/gain and then color saturation. I did not use curves as I found it crushed the blacks and blew out the whites a bit too much. Actually I had issues getting the LUT (Look up table) Technicolor supplies to load into Magic Bullet Look Up Buddy (I think my system- a G5 PPC-is too old to properly use it!). I felt using Lift/gamma/gain gave me the best tonal gradations anyway, especially for nature subjects where a real cine tone isn’t as needed.
I mostly used my Tamron lenses. My trusty 17-55 F2.8 and the super zoom 18-270 F3.5-6.3. Kept shutter speed at 60 at all times, using ND filters when needed to expose properly.
Remember, this is shot using Technicolor cinestyle, but then color corrected in post. Your footage MUST be worked on after you shoot it, it does not look like this out of the camera. It amounts to alot more work in post production, is it worth it? I think so! I found this to make the 7D footage look quite stunning, especially considering what I usually get shooting such a contrasty subject.
Music is from Stock20.com, an excellent source for buyout music.
Enjoy!
November Gray
Another short that I shot with the Canon 7D. November is a dreary time of year here in Upstate New York. Not much light or color. Very short days. I went to a waterfall not too far from my house that has an old abandoned mill next to it.
I used the indiSlider in a lot of these shots to add some interest. I call this piece NOVEMBER GRAY, though in reality, the 7D captured alot of color in these scenes! It continues to amaze me. I shot this one at 1080 24p. I also used the stock lens that came in the kit for some of the closeups of the waterfall. Its the 28-135 f.3.5-5.8 IS Canon Lens. Its tack sharp and the depth of field is quite nice when you are zoomed in, even though it’s only a f5.8 lens at that point.
I did some color correction, mainly to adjust white balance, I was shooting so early after sun up that the color temperature was changing quite rapidly.
The music is from Digital Juice. Vol. 50 the song is called MOVING FORWARD.
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