For the graduation ceremony at St. Lawrence University this year I was asked to create a highlight video. Get as many shots during the ceremony as I could, then take some sound bites and edit something together for facebook, youtube, etc.
I then found a real cool song on artlist.io that I subscribe to for music clearances that was called “One”. The Lyrics are about taking your best shot to being a success but was definitely geared toward a younger audience. I pitched the idea of doing another version to this song for instagram. Luckily the college agreed to give it a go!
Its an interesting view to see the two different videos done COMPLETELY for two different audiences. First is the more formal/traditional one, then the 1 minute version that was on instagram.