Two different videos…one event!
For the graduation ceremony at St. Lawrence University this year I was asked to create a highlight video. Get as many shots during the ceremony as I could, then take some sound bites and edit something together for facebook, youtube, etc.
I then found a real cool song on artlist.io that I subscribe to for music clearances that was called “One”. The Lyrics are about taking your best shot to being a success but was definitely geared toward a younger audience. I pitched the idea of doing another version to this song for instagram. Luckily the college agreed to give it a go!
Its an interesting view to see the two different videos done COMPLETELY for two different audiences. First is the more formal/traditional one, then the 1 minute version that was on instagram.
St Lawrence University-Holiday Greeting
I was asked by St Lawrence University to help create a video that the President could send out as a “virtual holiday card”. Tara Freeman worked with some very talented students to write an original song. I felt it would be best to get it recorded and then we could shoot to them lip syncing to keep it consistent. There wasnt much snow on campus at the time we had to shoot this so we utilized older campus winter video and shot them on a theater stage. A little smoke, some fake snow near the end, and voila!