I was asked by St Lawrence University to help create a video that the President could send out as a “virtual holiday card”. Tara Freeman worked with some very talented students to write an original song. I felt it would be best to get it recorded and then we could shoot to them lip syncing to keep it consistent. There wasnt much snow on campus at the time we had to shoot this so we utilized older campus winter video and shot them on a theater stage. A little smoke, some fake snow near the end, and voila!
St Lawrence University launched their capital campaign with a gala weekend of events in October 2018. I had the pleasure of working along Tara Freeman, the Director of Visual Communications in crafting a video to highlight the weekends events but also promote the message of the capital campaign launch. We shot this in a 2.5 days and edited it in a couple more days for a quick turn time. The audio content is from the University President’s speech at the formal dinner.
Due to the run and gun situation of trying to cover many events around campus I shot most of it with a gimbal carrying my Sony A6500. I also had my SONY A7III with a 28-75MM lens for getting closer shots handheld as needed. The drone shots were with my new Mavic 2 Pro drone. The image quality is much improved from the original Mavic Pro. It has a new Hasselblad lens and an improved camera system. Shoots 10bit 4k HLG video in H.265 format which vastly reduces the mosquito noise in the image.
The video has been widely received by both alumni and staff at St Lawrence University!