This is a promotional video I recently made for a beautiful Inn dating back to the early 1800’s. Decided to try and do it more “Documentary style”. I actually shot the couples first visit and then at the end of the stay did an interview to capture their feelings about it. Was meant to be mostly from the female perspective. It really is selling unplugging, relaxing and reconnecting with a spouse as much as this particular place. That’s a little different than most promo videos but I think it worked overall. It tells a story and that is more interesting I think than just having a narrator tell stats and scripted material about the property. I also wanted it to be told mainly from the woman’s perspective, finding the song was a key part to giving me the idea on how to put this all together.
The owners of the Inn are friends of mine that I got to know by filming their wedding in lake Placid in 2010! The couple visiting are also friends of mine that didn’t know the owners or had ever stayed at the Inn before.
Tech details: Shot with the EOSHD Pro Color 3.0 Picture profile for the SONY A6500 and a SONY A6300 on a Zhiyun Crane gimbal. Also used a edlekrone motorized slider for several shots.
Last summer I had the pleasure to work on this series of videos for Northern Adirondack Board of Realtors. It was also a chance to work with my former colleague Kari Hoffman, who was the Producer on these. The idea was to highlight what select towns in the region are like to live and work in for potential home buyers. We shot the vast majority of it, but some select shots were supplied by ROOST. Kari did the rough editing in FCPX to flesh out the story lines, then I did the final edits by adding music and effects, B-roll and all graphics etc.
Nothing I like better than making a promotional video for a small company doing great things! Grace Guitarz is just such a company. It consists of two people (and their dog Bullock) making world class guitars.
Tom and Tracy are some of the nicest folks you could ever hope to meet. They converted their old garage into a wrokshop and formed GRACE GUITARZ. Their work is impeccable and if you get some time check out their website for some more information and high resolution to their work.
This was filmed over almost 8 months of time, thus the winter and summer footage in the same short video! Sometimes it just takes a while to make it come out just right. We were waiting for one of their house concerts in the summer to really show that they eat, sleep and breathe music!
For those who are into production details, I used my Canon C100 for the interviews shooting in Clog profile. Then I used my Sony A6300 shooting at 120fps for the broll. This allows for those super slow motion shots seen throughout the film. I think slow motion is sometimes overused lately. However, I felt it really showed the detail and craftsmanship of what they were doing. I noticed things when playing it back in slow motion that I just didnt catch in real time. The bits of dust coming off the sanding block, the particles floating in the air during the cutting of the wood… all microscopic details that show when you can alter time!
Been having the honor and pleasure of shooting some fantastic camps/homes in the Adirondacks that are for sale. My friend Nick Politi of Merril L. Thomas Inc. asked me to shoot some of them. The first two here were just set to music.
This third one however the owner agreed to be interviewed for a more documentary styled video.
I hope you enjoy them and if you decide to buy one from seeing it here first…I’d be more than happy to come stay and film some more! 🙂
These are always fun to make! This summer we made three new policy videos for our local movie theater. These run before the movie and are a lighthearted way to remind people to not bring in food, be annoying with your cell phone etc.
My friend and colleague Todd Brunner and his family were again used as “the annoying ones”. I also had many friends, neighbors and some theater employees help to fill out the crowd. Everyone was trying to keep from laughing as Todd and his antics are quite hilarious! The manager has said he has seen real results from the “Dick and Mary” spot we created last year, with fewer people talking on their phones during the movies. That’s always great to hear!
This is a video I worked on for adworkshop in Lake Placid (an advertising and marketing agency). They did all the concept and producing and directing, I was the videographer and editor. It’s nice to be a part of a team for projects like this one. It allows me to really focus on the shooting, and what is the best way to tell this story visually. I used a variety of cameras on it, my main camera the Canon C100 for the majority of it, but also set up a second camera for the interviews, the Canon 7D DSLR camera. I used the GoPro on a handheld gimble and the Inspire 1 for some aerial shots.
Editing is always a hidden craft, but it’s really driven by finding the right music. I usually piece the narrative together first (on this project from a script supplied by adworkshop), then find the right music to give it energy and convey the mood. That then drives all the edits of the cut away footage or Broll as we call it in the industry.
Check it out! Merrill L. Thomas Inc. is a great company and I am happy to get to know them better working on their video.