Nothing I like better than making a promotional video for a small company doing great things! Grace Guitarz is just such a company. It consists of two people (and their dog Bullock) making world class guitars.
Tom and Tracy are some of the nicest folks you could ever hope to meet. They converted their old garage into a wrokshop and formed GRACE GUITARZ. Their work is impeccable and if you get some time check out their website for some more information and high resolution to their work.
This was filmed over almost 8 months of time, thus the winter and summer footage in the same short video! Sometimes it just takes a while to make it come out just right. We were waiting for one of their house concerts in the summer to really show that they eat, sleep and breathe music!
For those who are into production details, I used my Canon C100 for the interviews shooting in Clog profile. Then I used my Sony A6300 shooting at 120fps for the broll. This allows for those super slow motion shots seen throughout the film. I think slow motion is sometimes overused lately. However, I felt it really showed the detail and craftsmanship of what they were doing. I noticed things when playing it back in slow motion that I just didnt catch in real time. The bits of dust coming off the sanding block, the particles floating in the air during the cutting of the wood… all microscopic details that show when you can alter time!
Been having the honor and pleasure of shooting some fantastic camps/homes in the Adirondacks that are for sale. My friend Nick Politi of Merril L. Thomas Inc. asked me to shoot some of them. The first two here were just set to music.
This third one however the owner agreed to be interviewed for a more documentary styled video.
I hope you enjoy them and if you decide to buy one from seeing it here first…I’d be more than happy to come stay and film some more! 🙂
These are always fun to make! This summer we made three new policy videos for our local movie theater. These run before the movie and are a lighthearted way to remind people to not bring in food, be annoying with your cell phone etc.
My friend and colleague Todd Brunner and his family were again used as “the annoying ones”. I also had many friends, neighbors and some theater employees help to fill out the crowd. Everyone was trying to keep from laughing as Todd and his antics are quite hilarious! The manager has said he has seen real results from the “Dick and Mary” spot we created last year, with fewer people talking on their phones during the movies. That’s always great to hear!
This is a video I worked on for adworkshop in Lake Placid (an advertising and marketing agency). They did all the concept and producing and directing, I was the videographer and editor. It’s nice to be a part of a team for projects like this one. It allows me to really focus on the shooting, and what is the best way to tell this story visually. I used a variety of cameras on it, my main camera the Canon C100 for the majority of it, but also set up a second camera for the interviews, the Canon 7D DSLR camera. I used the GoPro on a handheld gimble and the Inspire 1 for some aerial shots.
Editing is always a hidden craft, but it’s really driven by finding the right music. I usually piece the narrative together first (on this project from a script supplied by adworkshop), then find the right music to give it energy and convey the mood. That then drives all the edits of the cut away footage or Broll as we call it in the industry.
Check it out! Merrill L. Thomas Inc. is a great company and I am happy to get to know them better working on their video.
This is a video that I worked on with Tim Kramer of Northway Productions. We actually did two videos for the Ronald McDonald House in Vermont. One was a volunteer training video and this one which is more of an image piece they could use to show people what they are all about. They (and we!) were very pleased with how it came out. I wanted to post it on my blog as an example of a company image video.
I shot and edited this video for adworkshop in Lake Placid. It’s a fun video showcasing the Summer Passport from whiteface.com. It was all shot in one day. Kudos to Kari Hoffman for putting together the tight schedule and lining up the “actors”. The song is very catchy and it’s licensed from audiojungle.net. I’ve been using them for a while now because you can license music for @$17 a song. Very reasonable and it’s quite good! I had heard this song on there and was waiting for the right project to use it on, I was excited to hear Kari say she thought it would work perfectly for this video.
I’ve always wondered what it would be like to jump off an Olympic size ski jump. Luckily, Kari’s husband Taylor is a ski jumper, so he and his buds took the gopro helmet strap up and did a few runs with it! Pretty cool stuff so make sure you make it to the 1:45 mark!
This video is a good example of using the right camera for the right job. Most was shot with my Canon C100, however, the GoPro 3 was used on the POV car shots, stuck to the outside of the Gondola and on the ski jumpers and luge/bobsled riders. I also used my Sony EX1 for the overcranked shots of the ski jumpers going slo-mo into the water. Each camera has it’s strengths, and you need them all to get the job done sometimes!