Alice Hyde Medical Center TV spot-“Parking Lot”

This is the new TV spot called “Parking Lot” just completed for Alice Hyde Medical Center.  They wanted to promote the ideas of “Keyhole Surgery” and “Minimally Invasive”, which are a challenge to do in 30 seconds!  Public Relations director of Alice Hyde Cathlyn Lamitie planted the seed of using “siri” on her iPhone and away we went.  Tim Kramer of Northway Productions and I worked on a script and then he found the actress Michelle Ouellette.  This changed a few times from concept to completion, at one time she was going to be arriving at a convenience store to get coffee.  That was when we were going to have part of this done by a narrator, but as it evolved into a straight conversation with her phone, it wouldn’t make sense to have her talking to it in a crowded store, so the parking lot scenario was born!