Video/TV Production for almost 30 years!

TV Commercials

Rediscovering the Light: Restoring New York’s Capitol

Here is the TV promo I made to promote the Public Television special I’ve been working on with Joanne Durfee at WMHT in Troy/Albany NY.  She’s been the Producer/Writer and I’ve been the shooter/editor.  We hope to have the show ready to air by late June 2013. It will probably air on all the PBS stations in NYS.  This half hour show will highlight the completion of phase four on the restoration project to bring the Capitol back to it’s original splendor.  It really is an AMAZING building that one should visit if in the Albany NY area.

 

 


An Italian Affair TV Commercial

I do some local commercials for Time Warner cable from time to time.  Usually it’s for the smaller establishments that want to get their message out but on a limited budget.  This commercial for An Italian Affair in Massena, NY is a prime example of that.  The owner Aaron clearly loves everything about his restaurant and wanted to promote it.  I came up with the idea of the tired Mom, just getting home from work, and being met by the kids looking for dinner!  To keep the costs down, I managed to talk my wife into being in it along with my son and his girlfriend.  I also did the voice over for the rest of the commercial!

I utilized my new GoPro Hero 3 camera to get some unique angles.  Its a small, 2×2 inch camera that you see snowboarders using strapped to their helmets as they fly down the mountain.  Here I attached it to the pizza peel as it removes the pizza from the oven and into a box and also on the order the waitress is bringing to a table. gopro_hero3_chasejarvis8-620x701

The food was all shot on a rotating table my Dad built a few years back for me using a chicken rotisserie motor! Food always looks better when it’s rotating.

We wanted to give off the vibe of a fun place to eat with great food.  I think it worked with the help of all the great staff, great food and oh yeah….my understanding family!

 


TV Commercial-Alice Hyde Medical Center: Walk-In Clinic

This TV ad features the wonderfully talented Aengus Andrew!  He was in a spot we did last year called “Boo Boo” and did such a great job that we wanted to use him again.  He has no formal acting training but really loves doing it and comes across very natural on camera.  I Co-Produced, shot and edited the spot, Tim Kramer Co-Produced and ran audio and Alice Hyde’s Cathlyn Lamitie was also Co-Producer.  We shot this all on the Canon 7D with separate audio recorded on a Zoom H4N and synced in post on FCP-X.


Alice Hyde Medical Center TV spot-“Parking Lot”

This is the new TV spot called “Parking Lot” just completed for Alice Hyde Medical Center.  They wanted to promote the ideas of “Keyhole Surgery” and “Minimally Invasive”, which are a challenge to do in 30 seconds!  Public Relations director of Alice Hyde Cathlyn Lamitie planted the seed of using “siri” on her iPhone and away we went.  Tim Kramer of Northway Productions and I worked on a script and then he found the actress Michelle Ouellette.  This changed a few times from concept to completion, at one time she was going to be arriving at a convenience store to get coffee.  That was when we were going to have part of this done by a narrator, but as it evolved into a straight conversation with her phone, it wouldn’t make sense to have her talking to it in a crowded store, so the parking lot scenario was born!


TV Commercial-Bluff Point Golf Resort

This a TV spot I made for Bluff Point Golf Resort in Plattsburgh, NY.  They are one of the oldest golf courses in the country!  It’s very scenic being located right on the waters of Lake Champlain.  It was a pleasure to work with the owner Paul Dame and his staff, as well as my niece Emily and her friend CJ who are seen in the cabin section!  We are going to putting out an extended video for Youtube soon that explains the cottage rentals and golf course in more detail!

 


TV spot I shot for adworkshop

Here is another TV spot I shot and edited for adworkshop in Lake Placid.  They are the marketing agency for North Country Savings Bank.  Its a humorous ad based on the bank’s “We Get the Whole Story” Mortgage/Lending campaign. The spot highlights how NCSB loan originators look at more than just the credit scores when evaluating a loan applicant. I lit it with 3 LCD dimmable lights and 1 of my ARRI 350’s.  There was some nice ambient lighting already in the restaurant, and believe it or not, it was during a bright winter day with banks of windows behind the camera and to the left of camera!  Using the LCD’s with daylight color temperature as the outside light helped make it all match.  I then set the camera for shooting at 5600k and it then it was a matter of augmenting what was there with the 4 lights I used.

As always, adworkshop did a great job of finding the actors and dressing the set to look perfect!  And of course they came up with this funny way to show off a service the bank offers.


TV Commercial with some special effects!

This is a commercial I shot and edited for adworkshop.  The client was Canton Potsdam Hospital.  It was a fun one to work on. I was going to be shooting it and doing the editing.  There was some special effects for this one, beyond what we normally do, so I did some test shots in my yard with my son to figure out how to do it.  We wanted a jogger to be jogging in slow motion while everyone else was running full speed.  At first we thought having him run against a green screen would work, then we could composite him in and then slow down the footage, but then the realities of painting a treadmill chroma key green and how realistic it would look began to sink in! Plus the shot he was to go against would have to moving at his slo mo speed, meaning a dolly or truck shot.  To avoid this he needed to be coming directly at the camera.

After some test shots, I figured out that if the camera is stationary, then you can shoot multiple passes and then just mask out certain things (the guy jogging) and it would all look seamless.  With the camera locked off on the ground level shot, we had the guy jog towards us, I shot this in overcrank mode (60 FPS instead of the usual 30FPS), so the slo mo would look better/smoother after when played back at 30FPS.  Then once he ran by, we positioned the other runners to run on each side of where he was, when it came time to edit, I masked out a box around him and put it over the background runners shot!  Since the camera didn’t move, it looked seamless!  For the next shot to freeze him, I took a freeze frame, cut out around him (And his shadow!) and put that over the same composition of others running by, again, don’t move the camera and it’ll work!  What really sells it is the foreground runners, which I shot over a chromakey on location.  Just frame up the chroma key in bright sun, then have some runners run through the shot!  The blur is perfect, and all you need to do is composite them on top of the other two layers!

 

Check it out below!